Negative Reaction to New UC Logo

logo400CALIFORNIA (KTLA) — The University of California unveiled a new logo for advertising and documents, but not everyone was happy about the change.

Some students and alumni started an online petition to drop the new and simpler logo, which is a solid “U” containing a “C” resting at the bottom.

They wanted the 10-campus system to use the traditional circular medallion that shows an open book, the motto “Let There Be Light” and the 1868 date of UC’s founding.

Critics wrongly assume that UC is eliminating the traditional symbol, UC system spokeswoman Dianne Klein said.

That symbol will remain on all diplomas and official correspondence.

The old logo does not reproduce well in small size on Internet pages and that UC wanted something more visually contemporary and versatile, especially for online efforts to seek donations and recruit applicants, according to Klein.

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