Gayle Anderson talks with Charles Browning of Farmers Insurance about their entry in the 2013 Rose Parade, “The Love Float,” which will feature a live wedding.
Charles Browning of Farmers Insurance on the wedding aboard their “Love Float” – Rose Parade 2013
by Gayle Anderson
KTLA 5 Reporter
Nurses’ and City of L.A. Floats – Rose Parade 2013
Gayle Anderson was live in Pasadena with a preview of the 2013 Rose Parade Floats. The 124th Rose Parade presented by Honda will be held on Tuesday, January 1st, 2013 at 8:00 a.m. (PST). This year’s theme, “Oh, the Places You’ll Go!” features a spectacular display of floral floats, marching bands, and high-stepping equestrian units. The Rose Parade began in 1890 when members of Pasadena’s Valley Hunt Club covered their horse-drawn carriages with fresh-cut flowers from their garden in celebration of the mild winter weather of the West. Today, the Rose Parade’s breathtaking floats tout the world’s rare and exotic flowers and showcase the best in animated technology.
Curbside viewing of the 2013 Rose Parade in designated areas is FREE and available first-come, first-served. Pasadena city ordinance allows the occupancy of curbside space along the parade route beginning at noon on the day before the parade. Grandstand tickets are available through Sharp Seating Company, the official grandstand seating provider, through December 31st. Every person, regardless of age, must have a ticket to sit in the grandstands. However, if a child is two years of age or younger, he/she may sit on an adult’s lap. If not seated on an adult’s lap, each child must have a ticket. For tickets, please call (626) 795-4171.
The Rose Parade, along with the Rose Bowl Game are part of the Pasadena Tournament of Roses, a celebration more than a century old of flowers, music, and sports held annually on New Year’s Day. The Tournament is more than just a parade and football game. It’s America’s New Year Celebration, a greeting to the world on the first day of the year, and a salute to the community spirit and love of pageantry that have thrived in Pasadena for more than a century. The Tournament of Roses Association, a volunteer organization dedicated to presenting an internationally recognized New Year’s celebration, supplies 935 volunteer members who contribute about 80,000 hours of combined manpower each year. Each volunteer is assigned to one of 35 committees, with responsibilities ranging from selecting parade participants to directing visitors on New Year’s Day, to serving hamburgers to band members at the end of the parade route, to giving presentations about the Tournament to community groups. Nicknamed “White Suiters” because of the distinctive white uniform every volunteer wears, these community-spirited men and women give up their evenings, weekends and holidays to ensure the success of the Parade and Game. A small full-time staff provides support and continuity to the volunteer organization.
Each year, Phoenix Decorating Company builds the widest range of floats, from the largest to the smallest. In most years, Phoenix is the largest builder of floats, creating more than all other commercial builders combined. For the 124th Rose Parade, Phoenix is building 20 floats for clients, such as Honda, the City of Los Angeles, the City of Glendale, Wells Fargo, Farmers Insurance, Trader Joe’s, Shriner’s Hospital, Rotary International, and Kiwanis International.
Phoenix’s reputation is largely the result of the company’s years of experience in the float industry. Late Phoenix Decorating Company Founder, Bill Lofthouse was involved in Rose Parade float building since 1956. Company president, Chris Lofthouse has been a part of the float industry his entire life. The group of designers, builders and decorators who create the company’s floats represent more years of parade experience than can be found at any other firm.
As the largest buyer of flowers for the Rose Parade, Phoenix has its pick of the best blossoms around the world and even has its own growers to meet many of its decorating requirements.
Phoenix is also the only builder with permanent locations in Pasadena. All float construction and decoration takes place at its two facilities, each situated within minutes of the parade route and Tournament of Roses headquarters. These sites, the Rose Palace and Rosemont Pavilion, are also specifically designed to accommodate public viewing of float decoration. You can experience the magic of the floats before they make their debut in the 2013 Rose Parade presented by Honda by getting a backstage glimpse of the floral floats in their final stages of preparation where you will see an assortment of fruit, seeds, bark, grasses and flowers being applied to the floats by skilled professionals and hardworking volunteers.
Public float viewing will be held rain or shine at three locations: at the Rosemont Pavilion and Brookside Pavilion, located across from the Rose Bowl Stadium, and the Rose Palace in Pasadena. The Rosemont Pavilion is located at 700 Seco Street in Pasadena. Accessible to disabled visitors, Brookside Pavilion is located at Lot 1 on the south side of the Rose Bowl Stadium. The Rose Palace is located at 835 South Raymond Avenue in Pasadena.
The public float viewing schedule before the 2013 Rose Parade is as follows:
Rosemont Pavilion/Brookside Pavilion:
Friday, December 28th and Saturday, December 29th- 9:00 a.m. to 5:00 p.m.
Sunday, December 30th- 11:00 a.m. to 5:00 p.m.
Monday, December 31st- 11:00 a.m. to 1:00 p.m.
Friday, December 28th- Sunday, December 30th- 9:00 a.m. to 5:00 p.m.
Monday, December 31st- 9:00 a.m. to 1:00 p.m.
Advance tickets for the public float viewing are available through Sharp Seating Company at (626) 795-4171. Tickets are $10. Admission is FREE for children age 5 and under.
Don’t miss the Post Parade: A Showcase of Floats presented by Miracle Gro, which is a unique opportunity to get up close to the beauty and splendor of the Rose Parade floats after they have made their appearance on Colorado Boulevard. The Post Parade will be located approximately at Sierra Madre Boulevard and Washington Street.\
The Post Parade schedule is as follows:
Tuesday, January 1st- 1:00 p.m. to 5:00 p.m. (general public)
Wednesday, January 2nd- 7:00 a.m. to 9:00 a.m. (for senior citizens and disabled visitors) and 9:00 a.m. to 5:00 p.m. (general public)
Admission is $10 and FREE for children age 5 and under. Ticket sales end at 3:00 p.m. The venue closes at 5:00 p.m. Advance tickets are available by calling Sharp Seating Company at (626)795-4171.
Please allow two hours for this display and don’t forget your camera! Comfortable walking shoes are suggested. Due to the popularity of the event, early arrival is suggested. NO PETS OR BIKES ALLOWED. This event is rain or shine. Use of the Park-N-Ride shuttle is strongly recommended. Guests using shuttles enter the event through a priority line. Shuttle fare is $3 per person, round-trip and FREE for children age 5 and under. Ticket sales at Park-N-Ride locations ends at 2:30 p.m.
Shuttle service will be available from three locations in Pasadena:
Pasadena City College
1570 East Colorado Boulevard
Pasadena, CA 91106
(Enter off Del Mar Boulevard or Bonnie near corner of Hill Avenue)
Community Education Center
3035 East Foothill Boulevard
Pasadena, CA 91107
(Enter off Foothill Boulevard, West of Sierra Madre Villa)
Rose Bowl Stadium (Wednesday, January 2nd ONLY)
1001 Rose Bowl Drive
Pasadena, CA 91103
Today, Gayle visited the NURSES’ and CITY OF L.A. FLOATS.
In 2007, five registered nurses in California formed a nonprofit organization, “Bare Root,” to raise money and build a float to honor nursing professionals worldwide for their tireless efforts. To date, Bare Root has raised more than $300,000. One hundred percent of funds raised supported the development of the Nurses’ Float, with continued fundraising efforts being used for scholarships and grants to qualifying organizations.
The NURSES’ FLOAT, “A Healing Place,” is truly a float by nurses, for nurses. The float measures 23 feet high, 18 feet wide and 55 feet long. Approximately 6,000 roses, 3,000 gerberas, and 2,400 carnations decorate the float. The theme is significant because the qualities of nurses’ are reflected in the design of this float: caring, commitment, compassion, confidence, conscientiousness, and intelligence. Nurses’ bring these qualities to create “A Healing Place” anywhere and under any circumstance using wisdom, skill, and versatility to nurture and educate their patients to prevent illness or gently helping them heal. All nurses are honored, celebrated, and thanked for the tremendous impact they have on each patient entrusted to their care.
Volunteer float decorators are all nurses, friends of nurses, families of nurses and future nurses, who have come from across the U.S. to help build this float for the Rose Parade. They signed up on the “Flowers for the Float” web site for the date and decorating shift they wanted, and all shifts were completely filled within six weeks of posting the openings, creating a waiting list.
“Oh, the Places You’ll Go!” is a fitting theme for nurses. Opportunities for nurses are unlimited, and the ways in which they can touch lives are also unlimited. In addition, Sally Bixby, RN is the 2013 Tournament of Roses president, the first time that a nurse will be president of the Tournament of Roses and only the second time that a woman was named to the top role.
The City of Los Angeles joins Los Angeles World Airports (LAWA) in the 2013 Tournament of Roses Parade float, “Making Connections.” The CITY OF L.A. FLOAT is symbolic of how LAX connects the world to the world’s entertainment capital with service to 91 U.S. cities and 32 countries. No taxpayer funds were used in production of the float. One of the most visited destinations in the United States, Los Angeles tops the list of places where people want to go. Every year, LAX helps more than 61 million passengers with “Making Connections” either to LA’s endless entertainment options, or to travel to another worldwide destination. The centerpiece of the float is the new $1.5 billion Tom Bradley International Terminal. The new terminal at LAX opening in spring 2013 will provide the Los Angeles region with a world-class, state of-the-art transportation facility ready to receive the new generation of planes today and tomorrow. “Oh, the Places You’ll Go!” is truly a sentiment that inspired the design, services and amenities of the new terminal.
The “Making Connections” float measures 16’6 feet high, 18 feet wide and 55 feet long and is decorated with approximately 7,000 roses, 850 gerbers and 4,500 carnations. Every piece of the float deals with many iconic images in Los Angeles that passengers encounter as they arrive at LAX. The front end of the float is the gateway entrance to the airport known as the LAX Pylons. The multi-colored pylons welcome all who travel to LAX. Two palm trees, associated with LA’s famed sun and surf, follow the pylons. The center of the float is known as the Theme Building, which has been home to The Encounter Restaurant since 1997. Right behind that is a street sign that contains all 25 of LA’s sister cities (listed below). Riders on the float are from six of the Sister Cities. The rear of the float features the New Tom Bradley International Terminal (scheduled to open in spring 2013), with a 767 Boeing jet soaring above it. Two palm trees bring up the back of the float.
For more information, contact:
Tuesday, January 1st 2013
124th Rose Parade presented by Honda
Begins at Green Street/Orange Grove Boulevard & ends at Sierra Madre Boulevard/Villa Street
(877) 793-9911 (Visitor Hotline)
Pasadena Tournament of Roses
391 South Orange Grove Boulevard
Pasadena, California 91184
For Grandstand, Float Viewing and Post Parade tickets,
Sharp Seating Company
Phoenix Decorating Company- Rose Palace
835 South Raymond Avenue
Pasadena, CA 91105
Phoenix Decorating Company- Rosemont Pavilion
700 Seco Street
Pasadena, CA 91103
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