Hasbro to Make Gender-Neutral Easy Bake Oven
After meeting with the New Jersey girl at its Rhode Island headquarters Monday, Hasbro said it will offer a new black-and-silver oven design in fall 2013.
The company said the prototype, which it showed to Pope, has been in development for 18 months and will debut at the New York Toy Fair in February.
Since 1963, a dozen different Easy-Bake models have been introduced in colors including teal, green, yellow, silver, blue and purple, Hasbro said.
The packaging for the new oven will feature boys and girls, according to Change.org, where Pope launched her petition recently.
Pope’s campaign began when she tried to buy an Easy-Bake oven for her 4-year-old brother, only to discover the product was only available in “girlie purple and pink colors,” she wrote.
More than 44,000 people have since signed the petition urging Hasbro to market the product to boys as well as girls.
Pope’s effort also scored support from some major male bakers and chefs, including “Top Chef” star Manuel Trevino, who was featured in a YouTube video backing her cause.
-Los Angeles Times