Technology with Rich DeMuro

Disney Infinity Brings Characters to Life

By: Rich DeMuro
Jan. 18, 2013

Disney characters we know and love are coming to life in a brand new way in a virtual world called Infinity.

We first saw it with Skylanders–real toys meeting video games. Now more of our favorite toys are coming to our T.V. screens as games.

“The creative motivation behind Disney’s Infinity actually came from the Toy Story 3’s Toy Box mode,” said John Blackburn from Avalanche Software. “We really wanted to emulate the way kids really play.”

The best part is that the miniature figures are also toys. The Incredibles, Pirates of the Caribbean and Monsters Inc. will be first to choose from.

“The figurines add two different components to Infinity,” said Blackburn. “A really physical interaction… [and] there’s really a cool collectable part about this.”

On screen, gamers can play with the characters in their world, or mix it up.

The more game discs you collect, the bigger the world.

“Every kid is going to love this,” said Hailey Bright of Clevver Games. “It’s all the character we know.”

Disney representatives says it’s more than a new game; it’s a new way to experience toys as games.

“We aimed to create a new, unexpected and magical gaming experience for our guests,” said John Pleasants, Co-President of Disney Interactive.

Infinity is available for pre-orders now with Starter Packs beginning at $75.

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