ASICS Becomes Title Sponsor Of LA Marathon
Leading apparel and footwear company signs three‐year title partnership with LA race
ASICS is the new title sponsor of the LA Marathon. Through 2015, the company will lend its name and support to the city’s premier running event, now called the ASICS LA Marathon, which is growing in prominence nationally and internationally thanks to the worldclass and iconic Stadium to the Sea course.
As title sponsor of the March 17 race, ASICS will create official ASICS LA Marathon merchandise to be sold at local retail stores as well as the Marathon Expo on March 15‐16 at the Los Angeles Convention Center. Three-time Olympian and U.S. record‐holder ASICS Athlete Deena Kastor will lead the women’s field in the 2013 race. The ASICS LA Marathon will continue to be held on the vastly popular Stadium to the Sea course, now in its fourth year, racing through four cities and federal property and passing many of the city’s top landmarks.
Southern California‐based ASICS America is headquartered in Irvine, CA.
Information about all of ASICS LA Marathon programs, race resources and registration can be found at ASICS.