Welcome to KTLA where_LA lives. KTLA, serving the Los Angeles market, is seeking an innovative sales leader with a zest for the broadcast sales business. The ideal candidate will have the ability to take the market by storm. Responsible for attaining the greatest share of available local advertising dollars for the station through the sale of commercial television spots, specials and sports at the highest attainable rates to advertising agencies and their clients. In addition, the Account Executive will be responsible for selling additional KTLA platforms including KTLA.com (all digital elements) along with our digital platforms, Antenna and this THIS-TV. Establishes and maintains a positive working relationship with assigned/designated agencies and clients through frequent contact in person or by telephone and to promote the station and sell available air time. Prepare sales presentations to sell commercial airtime utilizing available in-house ratings research materials, knowledge of the agencies and their advertising needs, knowledge of the local marketplace competition and available station commercial time.
Minimum of two years buying/selling television/radio advertising in a major market, Los Angeles preferred. Requires demonstrable knowledge of the local market, rating services, new business development, multimedia, available research tools and other means for creating non-traditional revenue i.e.(internet, digital, etc.). Requires analytical and technical skills to analyze the market, package, price and sell available air time. Good verbal and written communication skills to effectively communicate with negotiate and influence internal and external contacts. Requires the ability to analyze the market and effectively sell available airtime to meet established financial goals and market share.
