AT&T’s Biggest Store: Tech Meets Style
Promotional Consideration Provided by AT&T
By: Rich DeMuro
Feb. 27, 2013
Chicago’s Magnificent Mile is famous for its over the top shops; It’s a mix of Rodeo Drive and New York’s Fifth Ave.
Now the Mile is home to AT&T’s flagship store with 10,000 square feet of gadgets and high tech displays.
“We wanted an experience where customers could come in and see what wireless could do for them today and in the future,” said Kent Mathy, North Central Region President for AT&T Mobility. “We’ve set the displays up so you can see what wireless can do for the things that you’re interested in, whether it’s music, fitness you name it you get a hands on great experience.”
From connected cars, to handcrafted leather accessories there’s a lot to buy and learn. There’s even an Apps Bar with App-tenders who help customer choose from hundreds of thousands of apps.
“[Customers] can meet with one of our apps tenders who serves up the best applications and helps them find what they need,” said Christina Cheng, Area Manager for AT&T.
All along the store walls there are more than 100 digital screens, including an 18-foot interactive wall.
“[O]ur connect wall and [is] a great way for customers to experience technology in large scale way,” said Cheng.
Play with it all and even experience what it’s like to have service from our friends at AT&T U-verse.
“Anything that you can do with U-verse you can actually come in and sit in a couch that’s familiar and try it out for yourself,” said Keith Calvert, Customer Experience Manager at AT&T’s flagship store. ”The number one question I get about U-verse is, ‘What makes it different?’ And I think it’s the interactive applications.”
The Magnificent Mile store is filled with innovative technologies serving as an example of how tech fits into our everyday lives–a good model for stores to come.
“You have all the great brands not only for fashion but for technology this place was tailor made for AT&T,” said Mathy.
AT&T’s Magnificent Mile store recently won two awards: One for service; And, the other for customer experience. It was a finalist for store design of the year in Chicago.