‘Sugar Baby’ Billboard Near College Stirs Controversy

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WESTWOOD, Calif. (KTLA) — The controversial billboard went up on Tuesday along Santa Monica Boulevard, near Overland Avenue.

That’s just down the street from the UCLA campus.

Former porn star Bree Olson is the featured model, and the advertisement’s message is clear to anyone who reads it.

The sexually suggestive billboard targets women looking for extra money this summer.

It promotes a website that matches rich men to so-called “sugar babies” who are looking for love and financial support.

A spokesperson for Avid Life Media, the owners of the website, says the placement and the timing for the ad is part of the company’s strategy.

With graduation right around the corner and students looking for jobs and money, the website promises mutually beneficial arrangements.

Parties can decide just how far the relationship goes and how much money — if any — is exchanged.

When we asked if this was prostitution, the spokesperson said no — it’s intimacy… with a twist.

UCLA students we spoke with said they doubt that.

“I’m just surprised because it’s assuming women can’t get a job using their minds. It’s kinda degrading,” one student said.

We couldn’t find anyone to approve the billboard’s message or the advertised website.

In fact, many told us that they felt the ad could be dangerous — especially for young women choosing to use the site.

So how long the billboard will be up?  Neighbors and UCLA students tell us they hope it comes down soon.

–Stefan Chase, KTLA News

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