Technology with Rich DeMuro

Samsung’s Flagship Smartphone Rivals iPhone

By: Rich DeMuro
May, 3, 2013

Samsung has made a name for itself as one of the most popular Android phone makers.And with the new Galaxy S4 truly does it all.

It has a great battery, camera and design, and even rivals the iPhone.

The Galaxy S4 packs a bigger screen–5 inches–into a design that still feels great in your hand.

“One of the neatest things about this phone is a lot of the advanced, user interface stuff we did,” said Samsung’s Mobile Director of Product Marketing, Ryan Bidan.

The company markets the S4 as a “life companion,” but that pretty much describes any smartphone these days.

The difference here, is in the software.

Samsung’s Sense UI has some neat features and tricks, but a lot of them seem more gimmicky than useful.

Air gestures let you interact without touching the screen. Might be useful while cooking, but in other than that, real-world uses seem limited.

The 13 megapixel camera really shines with pictures rivaling those taken on the iPhone 5. Plus there are 13 unique modes add to experience–The dual camera function is pretty fun. It put you in the picture using a combination of the front and back cameras.

My favorite was the “best shot” feature, which takes a bunch of pictures at once, for you to choose the best frame(s).

The optional case is pretty unique also–a small cutout lets you see who’s calling or check your notifications without opening the phone cover.

In what seems to be a new smartphone trend the S4 also adds an IR blaster so you can control your home entertainment system.

But if all this seems too complicated, perhaps the most useful feature is “easy mode” It makes menus simpler and icons larger, reminiscent of the earlier generations of mobile phones.

“You’ve got a phone [with] lots of great features, huge technology and with something like “easy mode,” great for a wide range of people,” said Bidan.

As for my take, the Samsung’s S4 is the only Android phone I wouldn’t mind recommending to others–even current iPhone users.

Check out the Samsung Experience Shops at the following stores:

  • Mission Viejo at2 5422 El Paseo
  • West Covina at 1800 Plaza Dr.
  • Hawthorne at 5000 W 147th St.
  • Rancho Cucamonga at 12260 Foothill Blvd.
  • Palmdale at 39330 10Tth St.t W
  • Torrance at 3675 Pacific Coast Hwy.
  • West LA at 11301 W Pico Blvd.
  • Riverside at 3900 Tyler St.
  • Westminister mall at 3900 Tyler St.
  • Thousand Oaks at 21601 Victory Blvd.
  • Santa Clarita at 26531 Boquet Canyon Rd.
  • Fullerton at 120 E Imperial Hwy.
  • Murrieta at 25080 Madison Ave.
  • Woodland Hills at 21601 Victory Blvd.
  • Oxnard at 2300 N Rose Ave.
  • Costa Mesa at 901 S Coast Dr.
  • Pasadena at 3415 E Foothill Blvd.
  • Lakewood at 5101 Clark Ave.
  • Montclair at 8960 Central Ave.
  • Burbank at 1501 N Victory Pl.
  • San Bernardino at 888 Harriman Pl.
  • Culver City at 10799 Washington Blvd.
  • Glendale at 2909 Los Feliz Blvd.
  • West Hollywood at 1015 N La Brea Ave.
  • Sherman Oaks at 4500 Van Nuys Blvd.
  • Tustin at 2982 El Camino Real
  • Downey at 12118 Lakewood Blvd.
  • Orange at 3741 W Chapman Ave.
  • Glendora at 1307 E Gladstone St.
  • Montebello at 2415 Via Campo

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