Man Gives Homeless Abercrombie Clothes to Shame Brand
Anger has mounted online against clothing retailer Abercrombie & Fitch due to comments made by its chief executive and its strategy of not making women’s clothing in any size above large.
The most recent high-profile criticism is a viral YouTube video posted by recent USC graduate Greg Karper. Along with a friend, the 26-year-old made a two-minute film in which he distributed the company’s clothes to homeless people on Los Angeles’ skid row in an attempt to affect the brand’s teeny-bopper image.
Karper was inspired to make the video after seeing media coverage of an interview Abercrombie Chief Executive Michael S. Jeffries had with Salon magazine in 2006 that resurfaced and went viral.
“In every school there are the cool and popular kids, and then there are the not-so-cool kids,” Jeffries said in the article. “Candidly, we go after the cool kids. We go after the attractive all-American kid with a great attitude and a lot of friends. A lot of people don’t belong [in our clothes], and they can’t belong. Are we exclusionary? Absolutely.”