Startling New ‘Shark Week’ Ad Makes Waves

SILVER SPRING, Md. — A newly released Discovery Channel ad for “Shark Week” featuring a fake newscast and an unlucky seal named Snuffy has gone viral, but was causing mixed reactions Monday.

The short video showed a crowd gathered around to watch the release of Snuffy the seal back into the ocean after its recent rescue.

However, a large great white shark leaped out of the water and Snuffy was no longer in his harness.

Discovery Channel has titled this year’s series: “Shark Week. It’s a bad week to be a seal.”

“Shark Week” was scheduled to begin Aug. 4.