Allie Mac Kay was live from the Pasadena Convention Center with a preview of this weekend’s PHAMExpo. We take a look at some of the make up trends.
Thousands of makeup artists, hair stylists, vendors, manufacturers and enthusiasts will descend on the Pasadena Convention Center on June 29th and 30th to discuss, display, discover and learn from internationally famous beauty experts. Completely new this year, PHAMExpo, a two-day hair and makeup show, is poised to take the world of beauty by storm. PHAMexpo promises to be the ultimate place to discover the latest and greatest products, cutting edge technology and up-to-the-minute hair and makeup trends. Highlights include discounted shopping opportunities, seminars by the industry’s top experts, and demonstrations by some of the world’s most talented artists and stylists.
PHAMExpo is a great place to learn professional makeup secrets of top artists working in print, fashion, film, TV and theater industries. Talented artists this year include celebrity artist Valenté Frazier (Tyra Banks, Heidi Klum), Emmy winning artist Kevin James Bennett and Lime Crime’s Doe Deere. These artists as well as world-famous hair stylists will be teaching classes and demonstrating techniques and styles throughout the weekend on three separate stages.
The show’s sponsors, Obsessive Compulsive Cosmetics (OCC), Lime Crime, Royal & Langnickel Brush Company and Naimies Beauty Center, will all have a major presence at the show.
Throughout the weekend, makeup companies will unveil new products and tools and offer discounts on must-haves. Cutting edge make up companies will be well represented by Addiction NV Cosmetics, Eye Kandy, Sugarpill, Violent Lips, Yaby, Saucebox and Pursebuzz, as well as industry pioneers and popular favorites Stila Cosmetics, MAC Pro, INGLOT and Eve Pearl.
Providing inspirational demonstrations and information for those wishing to explore a career as a professional makeup artist, will be representatives from April Love Pro Makeup Academy, Empire Makeup Academy and Ruby Makeup Academy.
PHAMExpo will be held Saturday, June 29 from 8:30 am-5 pm and Sunday, June 30 from 10 am-5 pm at the Pasadena Convention Center located at 300 Green Street, Pasadena, CA. Tickets are priced from $35- 65. For more information on speakers, educators, vendors and special events, visit the PHAMExpo website or Facebook page.