WEST HOLLYWOOD, Calif. (KTLA) — This is a city that has seen its share of pickup lines — but never one quite like the Pickup Line, a free trolley that began circulating among the bars and restaurants on Santa Monica Boulevard Friday evening.
Subsidized by a $71,000 allocation from the city’s general fund, the trolley represents the city’s attempt to promote local businesses and walkability while discouraging drinking and driving.
“I’m so grateful that staff worked overtime to make this a reality,” Councilman John Duran said. “When [Mayor Pro Tempore John] D’Amico and I first brainstormed this, we knew we had to create a mode of transportation that would fit into WeHo’s hip urban culture. Time will tell if we are successful.”
The Pickup Line, which features a DJ and a photo booth, will run from 8 p.m. to 3 a.m. on Fridays and Saturdays during a six-month pilot program. If the project is successful, city officials will “look for opportunities to partner with the private sector for sponsorship and advertising to fund it,” according to the city’s website.
“Cuddling and breakfast not required,” said Josh Morgerman of Symblaze, Inc., which branded and named the trolley. “What we’re trying to convey is, like a fun experience, there are no strings attached. It ends when you want it to end — you can get on the trolley and get off it whenever you want.”