KTLA’s three-hour Sunday evening telethon raised more than $150,000 to benefit Red Cross relief efforts in the typhoon-devastated Philippines.
The event was the brainchild of KTLA anchor Cher Calvin, who is of Filipino descent. She hosted the show, “Season of Sharing: Help for the Philippines.”
The station partnered with the local chapter of the Red Cross to gather funds for those suffering from the devastation of Typhoon Haiyan — one of the most powerful storms to ever make landfall.
Dubbed “Yolanda” in the region, the storm reached the Philippines early Nov. 8. Millions have been displaced and the reported death toll has risen above 3,600.
Paul Schultz, chief executive officer of the local chapter, thanked donors, who called into a dedicated phone bank or contributed online.
“Your viewers were absolutely tremendous,” Schulz told KTLA’s Gayle Anderson Monday morning. “All of the money raised through KTLA will go to the disaster victims in the Philippines, and work particularly with the Philippine Red Cross, who is already on the ground delivering relief supplies.”
During the Sunday evening broadcast, Calvin was joined by Red Cross ambassador Billy Ray Cyrus, as well as Paul Rodriguez, Arsenio Hall and many others.
The event had brought in $152,148 as of Monday morning, according to the American Red Cross Los Angeles Region.
You can still donate by visiting ktla.com/help.