Justine Sacco, a director of communications at Diller’s IAC, whose holdings include television production company Electus, dating sites Match.com and OKCupid as well as the video site Vimeo, tweeted “Going to Africa. Hope I don’t get AIDS. Just kidding. I’m white!”
Then she boarded a flight from London to Africa and all heck broke lose on Twitter as her tweet circulated way beyond the few hundred followers she had and became news. IAC issued a statement condemning Sacco’s tweet, calling it an “outrageous, offensive comment that does not reflect the views and values of IAC.” She has subsequently been relieved of her duties.
Sacco, who previously worked in communications for Vince McMahon’s wrestling company WWE, was even greeted in Africa by someone who had been following the tweets. She became a trending topic on Twitter and a hashtag #HasJustineLandedYet spread like wildfire, with people berating her insensitivity and anticipating what life would be like for her after the plane landed.
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