An off-and-on customer of OfficeMax, Mike Seay has gotten the office supply company’s junk mail for years. But the mail that the grieving Lindenhurst, Ill., father said he got from OfficeMax last week was different.
It was addressed to “Mike Seay, Daughter Killed in Car Crash.”
Strange as that sounds, the mail reached the right guy. Seay’s daughter Ashley, 17, was killed in a car crash with her boyfriend last year. OfficeMax somehow knew.
And in a world where bits of personal data are mined from customers and silently sold off and shuffled among corporations, Seay appears to be the victim of some marketing gone horribly wrong.
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