Why Diets Fail- Because You’re Addicted to Sugar

World Renowned Neuroscientist and one of the country’s leading experts on food and sugar addiction, Dr. Nicole Avena joined us live to talk about her new book “Why Diets Fail Because You’re Addicted to Sugar Science Explains How to End Cravings, Lose Weight and Get Healthy”.

In her book, Dr. Avena shares her groundbreaking research which reveals definitive proof that sugar is addictive and triggers the same powerful responses to the brain as other addictive substances like cocaine, nicotine, and alcohol.

The book is available online and in book stores everywhere.

For more information, you can go to her website.

This segment aired on the KTLA 5 Morning news on April 8, 2014.