Report: Verizon Wireless Sells Out Customers With Creepy New Tactic

As far as corporate notices go, they don’t get much creepier than this recent alert from Verizon Wireless.

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If Verizon Wireless customers want to keep their computers off-limits to the company’s marketing affiliates, they’d have to go to the trouble of opting out. (Credit: AP)

The company says it’s “enhancing” its Relevant Mobile Advertising program, which it uses to collect data on customers’ online habits so that marketers can pitch stuff at them with greater precision.

“In addition to the customer information that’s currently part of the program, we will soon use an anonymous, unique identifier we create when you register on our websites,” Verizon Wireless is telling customers.

“This identifier may allow an advertiser to use information they have about your visits to websites from your desktop computer to deliver marketing messages to mobile devices on our network,” it says.

Click here to read the full story at LATimes.com.


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