Kitten Bowl/ Lucy Pet Foundation

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Gayle Anderson was live with a preview of the KITTEN BOWL which is back for a second year! This year’s event will air Sunday, February 1st at 12:00 p.m. EST/11:00 a.m. Central on the Hallmark Channel. KITTEN BOWL is the feline football championship, showcasing talented CAT-letes, who have been competing in the Feline Football League (FFL) since September. NFL all-star, Boomer Esiason, is the commissioner of the FFL and serves as spokesperson for the league that celebrates pet adoption.

The Hallmark Channel started KITTEN BOWL as part of its “Pet Project” initiative, which is devoted to celebrating pets, drawing attention to the plight of shelter pets and the joy of pet adoption.

Viewers and cat enthusiasts have been able to follow the season game highlights and scores on Hallmark Channel’s digital and social media platforms. The teams competing in FFL season games included the Good Witch Wildcats, Hallmark Channel Hearties, Countdown to Christmas Cheetahs, Cedar Cove Cougars, Northpole Panthers, HMM Mountain Lions, North Shore Bengals and Last Hope Lions.

KITTEN BOWL II features an increase in kittens from 72 to 92 and will also include some adult cats, who are guaranteed forever homes thanks to the North Shore Animal League America, the world’s largest no-kill rescue and adoption organization, as well as Last Hope Animal Rescue. All 72 participants in the inaugural KITTEN BOWL were adopted into loving homes.

During KITTEN BOWL II, the Lucy Pet Foundation will air a commercial that pits cats against dogs in a football game that aims to promote pet sterilization. The non-profit Thousand Oaks based foundation provides mobile spay/neuter clinics to help prevent pet overpopulation across the country.

Lucy Pet Foundation teamed up with special effects wizard, Sam Nicholson, owner and CEO of Stargate Studios to create the ad that features elaborate computer generated images and live- ction shots cats and dogs in pet-sized football helmets and uniforms in a stadium full of cheering fans. As many as 80,000 individual photos of dozens of pets brought in by staff members or rescued from shelters were used in the commercial. This number represents the eighty thousand dogs and cats that are put to sleep on a weekly basis in the United States. Nicholson donated nearly 90 percent of the $1 million ad toward the foundation’s cause.

A preview of the ad is available by clicking HERE. Don’t miss the full ad, which will air during KITTEN BOWL II on Su-purr Bowl Sunday on Hallmark Channel! To donate to Lucy Pet Foundation or for more information, click HERE.

Sunday, February 1, 2015
12:00 p.m. EST/ 11:000 a.m. CST
KITTEN BOWL II
The Hallmark Channel

Lucy Pet Foundation
919 Lawrence Drive
Thousand Oaks, CA 91320
(805) 499-LUCY
(855) 499-LUCY Toll free

If you have questions, please feel free to call Gayle Anderson at 323-460-5732 or e-mail Gayle at Gayle.Anderson@KTLA.com