Californians to See Large Crop of Ballot Measures, Related Big Campaign Spending in Nov. 8 Election
In an election year in which Californians, by virtue of the state’s relative insignificance in the presidential campaign and a fairly tepid U.S. Senate race, have been spared the brunt of nonstop politicking, political experts say the storm is coming.
“We’re going to have a deluge of political ads, of all forms,” said Ned Wigglesworth, a Sacramento-based campaign strategist whose firm has done an early projection of what will be spent on statewide ballot measure campaigns this fall.
The bottom line: an initiative season in the Golden State that could see total spending of at least $452 million — and perhaps even hitting half a billion dollars — by the time the final votes are cast.
For months, California’s ballot initiative industry has been watching that so-called perfect political weather system brewing, courtesy of what’s expected to be the biggest crop of statewide measures on a single ballot in more than a decade. To date, eight measures have qualified for the Nov. 8 ballot. Interviews over the past week with campaign consultants who specialize in initiatives say an additional 15 viable measures remain in circulation to gather the voter signatures needed to qualify.
Click here to read the full story on LATimes.com.