Lower-Priced Whole Foods Market Coming to Silver Lake

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A Whole Foods Market sign is seen in a file photo. (Credit: Justin Sullivan/Getty Images)

Whole Foods for cheap?

Not exactly, but the high-end grocer is opening its first lower-priced store, 365 by Whole Foods Market, in Silver Lake on May 25.

The 365 concept, described as “quality meets value,” is designed to cater to younger shoppers. The Austin, Texas, company said last year that the new chain will be geared toward 18-to-34-year-olds who want all-natural foods at more affordable prices.

The 365 names comes from Whole Foods’ value brand, which is already found in the company’s stores.

Click here to read the full story on LATimes.com.