UFC Sold to Group Led by Hollywood Agency for $4 Billion, Dana White Says

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Ultimate Fighting Championship President Dana White said Sunday night his company has been sold to a group led by Hollywood talent agency WME-IMG, with multiple business reports placing the price at $4 billion.

Dana White, President UFC during the Macao UFC Fight Night Press Conference at the Four Season Hotel on June 24, 2014 in Hong Kong. (Credit: Jayne Russell/Getty Images)

Dana White, President UFC during the Macao UFC Fight Night Press Conference at the Four Season Hotel on June 24, 2014 in Hong Kong. (Credit: Jayne Russell/Getty Images)

UFC Chairman Lorenzo Fertitta and his brother, Frank, purchased the company in 2000 for $2 million, and grew it into an empire that is regulated in all 50 states, stages worldwide events and counts Ronda Rousey and Conor McGregor as mainstream sports stars.

.WME-IMG, headed by Ari Emanuel, has aggressively pushed to expand its digital media muscle. The company also represents Rousey.

“As far as the business goes, our goal was to always take this sport to the next level, and Ari and WME-IMG are the guys to take it from here,” UFC President Dana White told The Times late Sunday night.

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