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Upload your pet in costume!


Upload a photo of your cat or dog dressed up for Halloween to Facebook or Instagram, using #PickMyPetLucy, and you could win a $200 Petco gift card plus goods & services from Lucy Pet Products.  Or enter using the form below. We’re picking one dog winner and one cat winner – good luck!









KTLA LLC, 5800 Sunset Blvd, Los Angeles, CA 90028.



The Contest begins at 12:00:01 a.m. PT on October 17, 2016 and ends at 11:59:59 p.m. PT on October 31, 2016 (the “Contest Period”).  All entries must be submitted and received within the Contest Period.  Any entries not received within the Contest Period will be disqualified. The computer clock of Sponsor’s webmaster is the official timekeeping device of the Contest.



Void Where Prohibited By Law and outside Contest area set forth below.

This Contest is open only to people who are legal U.S. residents who reside within the counties of Los Angeles, Orange, San Bernardino, Riverside, Ventura, Kern and Inyo in California, and Esmeralda County, Nevada, who are age 18 or older as of October 17, 2016, and who have not won any other prize from KTLA within the 60 days prior to the Contest Period. Employees of other media companies (including radio and television stations) and of the Sponsor, Lucy Pet Products, and The Lucy Pet Foundation, and of their parent corporations, subsidiaries, or affiliates, advertising or promotional agencies, and such employees’ immediate family (defined, as spouse, parents, children, and siblings) or household members are not eligible to enter or win the Contest.


To enter, entrant must submit a photo of at least one of entrant’s dogs or cats dressed up for Halloween (the “Photo”). The entrant must be the owner of the dogs or cats featured in the Photo, and the Photo must not feature cats and dogs in the same image. There are three ways to submit a Photo.


Enter on Facebook:

To submit a Photo via Facebook, the entrant must have a valid Facebook account, which is available for free at Limit one Photo to per Facebook post.  The Photo must include the hashtag #PickMyPetLucy. The Photo post entry’s “Audience Selector” must be set to “Public”. More information about posting photos to Facebook can be found at


Enter on Instagram:

To submit a Photo via Instagram, the Entrant must have a valid Instagram account, which is available for free at All entrants must also have a mobile handset, Internet service for the handset, and Instagram’s mobile app in order to enter the Contest using the Instagram method. Limit one Photo per Instagram post.  The Photo must include the hashtag #PickMyPetLucy. Entrants’ Instagram accounts must have the privacy setting set to “public” More information about posting photos to Instagram can be found at


Enter online via web form:

To submit a Photo via the web, go to and accurately complete and submit the online entry form. Entrant must provide all information requested on the entry form, including name, email address, and telephone number, and upload a Photo.  Entrant must have a valid email account in order for the entry to be eligible.  Incomplete entries will be disqualified.  Photos must be in either .jpeg or .gif format, and each Photo’s file size cannot exceed 200 kilobytes.


Conditions applicable to all entries:

The information submitted in an entry (but not the Photos) becomes the exclusive property of Sponsor and will not be returned or acknowledged. Incomplete entries and/or entries that do not conform to the above specifications will be disqualified.  Photos that are altered or electronically enhanced in order to substantially misrepresent the entrant or the subject matter will not be considered and will be disqualified.  If there is a dispute regarding the identity of an entrant, the holder of the email account associated with the entry (or, in the case of Instagram and Facebook entries, the holder of the Instagram or Facebook account in question) will be deemed the person who submitted the entry.  Sponsor is not responsible for entries that are lost, late, misaddressed or misdirected due to technical or computer failures, errors or data loss of any kind, lost or unavailable internet connections, or failed incomplete, garbled or deleted computer or networks transmissions, inability to access the website or online service, or any other technical error or malfunction.

By submitting a Photo as part of an entry in this Contest, each entrant represents and warrants that: the entrant is the owner of the pet shown in the Photo; no laws were broken in the creation of the Photo; no animals were harmed in the creation of the Photo; the Photo is entrant’s own original creation; the entrant has all rights necessary to submit the Photo; and the Photo does not violate the rights of any other person or company (including but not limited to privacy and copyrights), does not defame, libel, or slander anyone or any entity, does not contain unsafe, offensive, indecent, vulgar, obscene or profane content, and in no other way violates any applicable laws. The Photo may not disparage any person or Sponsor; promote bigotry, racism, sexism, hatred or harm against any group or individual or promotes discrimination based on race, sex, religion, nationality, disability, sexual orientation or age; contain any nudity, sexually explicit, lewd, offensive, disparaging or other inappropriate content; and/or communicate messages or images inconsistent with the positive images and/or good will with which Sponsor wishes to be associated.

Entries (including the associated Photos) that do not comply with these Official Rules will be disqualified. Sponsor reserves the right to disqualify those entries that contain offensive or inappropriate material, that are deemed by the Sponsor to be unsuitable, or that Sponsor believes would subject it to a claim or litigation.  Each entrant agrees to indemnify, defend and hold Sponsor harmless against any and all liabilities, losses, damages, claims, debts, investigations, fines, penalties, costs, expenses and settlements (including attorneys’ fees and costs of litigation, settlement, judgment, interest and penalties) arising out of or related to a breach of the foregoing representations and warranties.


By entering, entrants grant to KTLA, Lucy Pet Products and the Lucy Pet Foundation an irrevocable, world-wide, unlimited, non-exclusive, royalty-free right and license to publish their submitted Photos and derivative works based thereon in any medium now known or hereafter invented, in perpetuity without prior notice or approval or payment.  This license includes but is not limited to the right to place the Photo adjacent to advertising and sponsor branding. Entrants otherwise will retain all rights to their Photos, and the publication of their photos as part of this Contest will not limit their use and ability to further market the Photos.


On or about Tuesday, November 1, 2016, a judging panel composed of KTLA staff and/or persons designated by KTLA (“the Judges”) will evaluate all entries.  The Judges will designate two entries as winners (one in the cat category and one in the dog category) from among all eligible entries received in each category to the entrants in each category that receive the highest scores based on the following criteria:


  • Creativity of animal’s costume (45%)
  • Creativity of Photo (5%)
  • Marketing value of Photo (50%)


One winner whose entry features a cat or cats (“Cat Winner”) will be chosen, and one winner whose entry features a dog or dogs (“Dog Winner”) will be chosen.


Sponsor will attempt to notify winner that he or she has been selected as a winner by private message or by public comment on their Photo post on Facebook or Instagram, or via telephone or email for online web form entries, and winner must respond within 48 hours of initial notification attempt. The winners may be required to present valid identification and the winner will be required to sign a Statement of Eligibility and Liability and Publicity Release by the deadline established by Sponsor in order to receive the prize. If a selected winner does not respond in a timely fashion, is not eligible, declines to be a winner, does not sign and return required documents or provide required identification by the deadlines set by Sponsor, or is found not to be in compliance with these Official Rules, that entrant’s status as a winner will be forfeited and may be awarded to an alternate winner selected by Sponsor from all remaining valid entries in the category according to the criteria listed above.


The Dog Winner will receive:

  • A gift card redeemable for up to $200 in goods and services from any Petco location. For a list of Petco locations, visit
  • A tracking microchip for one dog
  • Spay/Neuter services for one dog
  • One bottle each of Surfin’ Jack shampoo and conditioner, Blueberry Brightening shampoo and conditioner, and Berry Berry Smellicious shampoo and conditioner from Lucy Pet Products

Approximate retail value of the Dog Winner’s prize is $635.00.


The Cat Winner will receive:

  • A gift card redeemable for up to $200 in goods and services from any Petco location. For a list of Petco locations, visit
  • A tracking microchip for one cat
  • Spay/Neuter services for one cat
  • Three 14-pound bags of Cat’s Incredible lavender cat litter from Lucy Pet Products
  • Two 14-pound bags of Cat’s Incredible unscented cat litter from Lucy Pet Products


Approximate retail value of the Cat Winner’s prize is $635.00.


Each natural person submitting entries in this Contest is eligible to win a maximum of one prize package, regardless of how many entries they have submitted. Gift cards subject to terms and conditions thereon. Procedures (implantation of microship and spay/neuter services) must take place by no later than deadline established by Sponsor and will be done by provider to be designated by Sponsor or The Lucy Pet Foundation. For Spay/Neuter services, winner may be required to complete and sign certain documentation required by The Lucy Pet Foundation.


All federal, state, and local taxes associated with the prize, as well as all other costs or expenses not specifically provided for herein are the responsibility of the prize winners. Prizes are awarded “as is” with no warranty or guarantee, expressed or implied, being provided by Sponsor or prize supplier. Properly claimed prizes will be awarded, but in no event will Sponsor award more prizes than are provided for in these Official Rules.


A prize may not be substituted for another prize, except at the sole discretion of Sponsor, or as provided in these Official Rules.  Sponsor reserves the right to substitute prizes of equal or greater value for the prize. Sponsor not responsible for loss, delay, or damage in delivery.


If for any reason, this Contest is not capable of running as planned, including infection by computer virus, tampering, fraud, technical failure, or any other cause that corrupts or threatens the administration, security or integrity of the Contest, Sponsor reserves the right, in its sole discretion, to terminate or suspend the Contest or any portion of the Contest. If Sponsor terminates the Contest during the Contest Period, Sponsor will select the winners by applying the criteria set forth above to all valid, non-suspect entries received prior to the termination and will post notice of the termination on the Contest website. Sponsor reserves the right to prohibit any entrant from participating in the Contest if, at its sole discretion, Sponsor finds such entrant to be tampering with the entry process or if such individual shows a disregard for, or attempts to circumvent, these Official Rules, or acts: (a) in a manner the Sponsor determines to be not fair or equitable; (b) with an intent to annoy, threaten or harass any other entrant or Sponsor; or (c) in any other disruptive manner. If a dispute arises regarding compliance with these Official Rules, Sponsor may consider, in its sole discretion, data reasonably available to Sponsor through information technology systems in Sponsor’s control, but Sponsor will not be obligated to consider any data or other information collected from any other source.


Sponsor and the prize supplier are not responsible for any typographical or other error in the printing or advertising of the offer, administration or execution of the Contest or in the announcements of the prize/prize winner.


All issues and questions concerning the construction, validity, interpretation and enforceability of these Official Rules, or the rights and obligations of entrants, Sponsor and prize supplier in connection with this Contest will be governed by and construed in accordance with the laws of the State of California, without giving effect to any choice of law or conflict of law rules or provisions.  All disputes arising out of or relating to prize must be solely and exclusively brought in state or federal courts within Los Angeles County, California. Such claims must be resolved individually, without resort to any form of class action, and all such claims will be limited to actual out-of-pocket costs incurred, but in no event to include attorneys’ fees. Some jurisdictions do not allow for limitations on the ability to pursue class action remedies, or certain kinds of damages, and so these limitations may not apply to entrant.


By participating in this Contest, entrants agree to have their names, photographs, voices, biographical information, and likenesses used in any and all media for promotional purposes relating to this Contest or future similar contests without further compensation or notice, except as prohibited by law.  By participating in this Contest, each entrant agrees to be bound by these Official Rules and the decisions of Sponsor, and hereby forever and irrevocably releases, indemnifies and holds harmless the Sponsor, Facebook, Instagram, Lucy Pet Products, The Lucy Pet Foundation, any prize provider, and their respective officers, directors, employees, representatives,  agents, shareholders, successors, affiliates and assigns, from any liability, claims, demands, judgments, proceedings, causes of action, lawsuits, injuries, death, costs, expenses or damages, due to any injuries, damages or losses to any person (including but not limited to death) or property of any kind, arising from, resulting from, or in connection with, directly or indirectly, in whole or in part, from the Contest and any element or activity thereof, the entrant’s participation in, entry in, or inability to enter the Contest, or any Contest-related activity, or the entrant’s acceptance, use, misuse, inability to use,  possession, travel related to, or defect of any prize or prize related activity, or any violation of entrants’ privacy, publicity, personal and proprietary rights, or the collection, use and/or sharing of entrant’s personally identifiable information by Sponsor or its designees; any change in the prizing (or any components thereof) due to unavailability, business or creative considerations, or due to reasons beyond Sponsor’s control, any wrongful, negligent, or unauthorized act or omission on the part of any of the Sponsor or any of its agents or employees, lost, stolen, damaged, delayed or destroyed prizing (or any element thereof), and any typographical errors in these Official Rules or any Contest promotional materials.


Neither the failure of Sponsor to insist upon or enforce strict performance of any provision of these Official Rules nor the failure, delay or omission by Sponsor in exercising any right with respect to any term of these Official Rules, will be construed as a waiver or relinquishment to any extent of Sponsor’s right to assert or rely upon any such provision or right in that or any other instance. If there is any conflict between any term of these Official Rules and any marketing or entry materials used in connection with the Contest, the terms of the Official Rules will govern.


For a copy of the Official Rules or the names of the winners, send a self-addressed envelope to “THE LUCY PET FOUNDATION HALLOWEEN PET PHOTOS 2016”, KTLA-TV, Attn: Creative Services, 5800 Sunset Blvd., Los Angeles, CA, 90028, by December 31, 2016.  The winners’ names will be available after the winners have been verified and the prizes have been awarded.


This promotion is in no way sponsored, endorsed or administered by, or associated with, Facebook or Instagram.