Names of Los Angeles County Metro Stations, Bus Lines Are up for Sale Under New Policy

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The entrance to the Red Line station in Grand Park on Dec. 23, 2016. (Credit: Luis Sinco / Los Angeles Times)

Board a bus sponsored by Google. Take the subway to the Madame Tussauds/Hollywood station. Or hop on the Tropicana Orange Line through the San Fernando Valley.

Under a policy approved this month by the Metropolitan Transportation Authority, the name of practically every part of Los Angeles County’s sprawling transit system will be up for sale, from train stations and bus lines to maintenance facilities, ticketing machines and parking garages.

The decision has raised some eyebrows among skeptics who argue that corporate naming rights could cause headaches for Metro — or just embarrass riders.

“I just hope it’s not too awkward,” said Brian Bond, 31, as he waited for a Red Line train downtown. Asked to elaborate on what names could cross the line, he paused, then said: “Viagra? No, wait. Diapers.”

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