Disney CEO Has No Interest in Virtual Reality Headsets at Parks, Aims for Augmented Reality Instead
Walt Disney Co.’s chief executive has no interest in having theme park visitors strap on virtual reality headsets that block out their view and place them inside a digital world.
Smaller rivals, including Knott’s Berry Farm, SeaWorld and Six Flags, have turned to such virtual reality experiences as an affordable way to spice up rides, but Disney CEO Bob Iger said reality-destroying headsets would be “ersatz” at his stable of parks. He’s ordered his team not to even think about it.
Iger, speaking at a USC event in Santa Monica on Thursday, instead talked up the possibility of launching high-tech augmented reality attractions. Those will still probably involve headgear, but the devices will blend the real and digital worlds.
Iger noted he spends each Tuesday afternoon at a Disney engineering lab sporting a head-worn device that enables him to hold a light-saber and duel with a stormtrooper.
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