Antonio Villaraigosa is best known as the former mayor of Los Angeles. But that title will not be on the ballot when voters choose the next governor of California.
Instead, Villaraigosa will be listed as a “Public Policy Advisor,” a reference to his most recent profession.
The three words that appear next to candidate names are governed by state regulations. Since Villaraigosa left office nearly five years ago, after serving from 2005 to 2013, he can’t use his mayoral title. He formed a public consulting firm that advised companies such as Herbalife, Banc of California and Cadiz from 2013 to last year.
Candidates spend time and often money on polling to determine a ballot title that paints them in the best light to voters while complying with the state’s regulations, even though in prominent races for governor or U.S. Senate, ballot designations aren’t typically a deciding factor.
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