Story Summary

Rose Parade #5 – City of Hope Float!

Gayle Anderson was live in Pasadena with a preview of the 124th Rose Parade presented by Honda Tuesday, January 1st, 2013 at 8:00 a.m. (PST). This year’s theme, “Oh, the Places You’ll Go!” features a spectacular display of floral floats, marching bands, and high-stepping equestrian units. The Rose Parade began in 1890 when members of Pasadena’s Valley Hunt Club covered their horse-drawn carriages with fresh-cut flowers from their garden in celebration of the mild winter weather of the West. Today, the Rose Parade’s breathtaking floats tout the world’s rare and exotic flowers and showcase the best in animated technology.

Curbside viewing of the 2013 Rose Parade in designated areas is FREE and available first-come, first-served. Pasadena city ordinance allows the occupancy of curbside space along the parade route beginning at noon on the day before the parade. Grandstand tickets are available through Sharp Seating Company, the official grandstand seating provider, through December 31st. Every person, regardless of age, must have a ticket to sit in the grandstands. However, if a child is two years of age or younger, he/she may sit on an adult’s lap. If not seated on an adult’s lap, each child must have a ticket. For tickets, please call (626) 795-4171.

The Rose Parade, along with the Rose Bowl Game are part of the Pasadena Tournament of Roses, a celebration more than a century old of flowers, music, and sports held annually on New Year’s Day. The Tournament is more than just a parade and football game. It’s America’s New Year Celebration, a greeting to the world on the first day of the year, and a salute to the community spirit and love of pageantry that have thrived in Pasadena for more than a century. The Tournament of Roses Association, a volunteer organization dedicated to presenting an internationally recognized New Year’s celebration, supplies 935 volunteer members who contribute about 80,000 hours of combined manpower each year. Each volunteer is assigned to one of 35 committees, with responsibilities ranging from selecting parade participants to directing visitors on New Year’s Day, to serving hamburgers to band members at the end of the parade route, to giving presentations about the Tournament to community groups. Nicknamed “White Suiters” because of the distinctive white uniform every volunteer wears, these community-spirited men and women give up their evenings, weekends and holidays to ensure the success of the Parade and Game. A small full-time staff provides support and continuity to the volunteer organization.


Each year, Phoenix Decorating Company builds the widest range of floats, from the largest to the smallest. In most years, Phoenix is the largest builder of floats, creating more than all other commercial builders combined. For the 124th Rose Parade, Phoenix is building 20 floats for clients, such as Honda, the City of Los Angeles, the City of Glendale, Wells Fargo, Farmers Insurance, Trader Joe’s, Shriner’s Hospital, Rotary International, and Kiwanis International.

Phoenix’s reputation is largely the result of the company’s years of experience in the float industry. Late Phoenix Decorating Company Founder, Bill Lofthouse was involved in Rose Parade float building since 1956.  Company president, Chris Lofthouse has been a part of the float industry his entire life. The group of designers, builders and decorators who create the company’s floats represent more years of parade experience than can be found at any other firm.

As the largest buyer of flowers for the Rose Parade, Phoenix has its pick of the best blossoms around the world and even has its own growers to meet many of its decorating requirements.

Phoenix is also the only builder with permanent locations in Pasadena. All float construction and decoration takes place at its two facilities, each situated within minutes of the parade route and Tournament of Roses headquarters. These sites, the Rose Palace and Rosemont Pavilion, are also specifically designed to accommodate public viewing of float decoration. You can experience the magic of the floats before they make their debut in the 2013 Rose Parade presented by Honda by getting a backstage glimpse of the floral floats in their final stages of preparation where you will see an assortment of fruit, seeds, bark, grasses and flowers being applied to the floats by skilled professionals and hardworking volunteers.

Public float viewing will be held rain or shine at three locations: at the Rosemont Pavilion and Brookside Pavilion, located across from the Rose Bowl Stadium, and the Rose Palace in Pasadena. The Rosemont Pavilion is located at 700 Seco Street in  Pasadena. Accessible to disabled visitors, Brookside Pavilion is located at Lot 1 on the south side of the Rose Bowl Stadium. The Rose Palace is located at 835 South Raymond Avenue in Pasadena.

The public float viewing schedule before the 2013 Rose Parade is as follows:

Rosemont Pavilion/Brookside Pavilion:

Friday, December 28th and Saturday, December 29th- 9:00 a.m. to 5:00 p.m.

Sunday, December 30th- 11:00 a.m. to 5:00 p.m.

Monday, December 31st- 11:00 a.m. to 1:00 p.m.

 Rose Palace:

Friday, December 28th- Sunday, December 30th- 9:00 a.m. to 5:00 p.m.

Monday, December 31st- 9:00 a.m. to 1:00 p.m.

 Advance tickets for the public float viewing are available through Sharp Seating Company at (626) 795-4171. Tickets are $10. Admission is FREE for children age 5 and under.

 Don’t miss the Post Parade: A Showcase of Floats presented by Miracle Gro, which is a unique opportunity to get up close to the beauty and splendor of the Rose Parade floats after they have made their appearance on Colorado Boulevard. The Post Parade will be located approximately at Sierra Madre Boulevard and Washington Street.


The Post Parade schedule is as follows:

Tuesday, January 1st- 1:00 p.m. to 5:00 p.m. (general public)

Wednesday, January 2nd- 7:00 a.m. to 9:00 a.m. (for senior citizens and disabled visitors) and 9:00 a.m. to 5:00 p.m. (general public)

 Admission is $10 and FREE for children age 5 and under. Ticket sales end at 3:00 p.m. The venue closes at 5:00 p.m. Advance tickets are available by calling Sharp Seating Company at (626)795-4171.

 Please allow two hours for this display and don’t forget your camera! Comfortable walking shoes are suggested. Due to the popularity of the event, early arrival is suggested. NO PETS OR BIKES ALLOWED. This event is rain or shine. Use of the Park-N-Ride shuttle is strongly recommended. Guests using shuttles enter the event through a priority line. Shuttle fare is $3 per person, round-trip and FREE for children age 5 and under. Ticket sales at Park-N-Ride locations ends at 2:30 p.m.


Shuttle service will be available from three locations in Pasadena:

Pasadena City College
1570 East Colorado Boulevard
Pasadena, CA 91106
(Enter off Del Mar Boulevard or Bonnie near corner of Hill Avenue)


Community Education Center
3035 East Foothill Boulevard
Pasadena, CA 91107
(Enter off Foothill Boulevard, West of Sierra Madre Villa)


Rose Bowl Stadium (Wednesday, January 2nd ONLY)
1001 Rose Bowl Drive
Pasadena, CA 91103
(Lot F)


 Today, Gayle took a look at the CITY OF HOPE FLOAT. In honor of the 2013 Rose Parade theme “Oh, the Places You’ll Go,” The City of Hope has created a float,” The Journey to CURE,” that taps into that childlike excitement that comes from the discovery of new ways of looking at science and of translating new knowledge that ultimately provides hope for better treatments or cures for people who need it most. The Parade theme, “Oh the places they will go!” links to the City of Hope’s pursuit of discovery that has fueled the past century and promises to drive future discoveries for the next 100 years. “The Journey to CURE” features an oversized science laboratory with a “Honey, I Shrunk the Kids” feel. The float features two Erlenmeyer flasks (flat bottom containers), a beaker, multi colored test tubes in a rack, and a round-bottom flask that sits atop a Bunsen burner. Pulling up the rear of the float is a 24-foot tall microscope with a science book turned to a page that contains DNA breakdown. The float measures 24 feet high, 18 feet wide and 55 feet long and is decorated with approximately 5,700 roses, 2,100 carnations and 300 gerberas.

Now in the parade for their second year on their own, the City of Hope has been in the parade for 39 years since 1974 with the City of Duarte. City of Hope is a leading research, treatment and education center for cancer, diabetes and other life-threatening diseases. Designated as a comprehensive cancer center, the highest honor bestowed by the National Cancer Institute, and a founding member of the National Comprehensive Cancer Network, City of Hope’s research and treatment protocols advance care throughout the nation. City of Hope is located in Duarte, California, just northeast of Los Angeles, and is ranked as one of “America’s Best Hospitals” in cancer by U.S. News & World Report. Founded in 1913, City of Hope is a pioneer in the fields of bone marrow transplantation and genetics. For more information, visit

 For more information, contact:

124th Rose Parade presented by Honda

Begins at Green Street/Orange Grove Boulevard & ends at Sierra Madre Boulevard/Villa Street
Downtown Pasadena
(877) 793-9911 (Visitor Hotline)


Pasadena Tournament of Roses
391 South Orange Grove Boulevard
Pasadena, California 91184
(626) 449-4100


For Grandstand, Float Viewing and Post Parade tickets, contact:

Sharp Seating Company
(626) 795-4171


Phoenix Decorating Company- Rose Palace

835 South Raymond Avenue
Pasadena, CA 91105
(626) 793-3174

Phoenix Decorating Company- Rosemont Pavilion

700 Seco Street
Pasadena, CA 91103
(626) 793-3174


 If you have questions, please feel free to call Gayle Anderson at 323-460-5732 or e-mail Gayle at

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Rose Parade #5 – City of Hope

Gayle takes a look at the “City of Hope” float called “Journey to Cure”.

Gayle takes a look at the “City of Hope” float called “Journey to Cure”.