Iconic Hollywood Sign Turns 90 Years Old

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A Hollywood beauty just turned 90, and she looks just as good today as she did nine decades ago.

The Hollywood Sign perched in the Hollywood Hills above Los Angeles turned 90 years old Thursday.


The Hollywood Sign was built in 1923

To mark the milestone, the Hollywood Chamber of Commerce and the Hollywood Sign Trust threw a party for the landmark Thursday at the W Hotel.

Among those attending was Los Angeles City Councilman Tom LaBonge.

The sign was built in 1923 to tout high-end real estate development.

Its 45-foot-tall letters originally read “Hollywoodland.” But it was rebuilt in 1949 without the letters “land.”

Over the years, the landmark has seen some tough times.

In the 1970s, a termite-weakened “O” fell away from the rest of the letters, and an “L” was set ablaze, according to the nonprofit Hollywood Sign Trust.

The sign got a major makeover last year, after preservationists raised thousands of dollars for new paint and repairs.

The landmark has also appeared in a string of movies.

In recent years, it was featured in “Gangster Squad,” “Argo,” “Hollywoodland,” and “Bowfinger,” according to the Hollywood Sign Trust.

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