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City of Beverly Hills

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The float theme pays tribute to Beverly Hills’ hundred-year history while highlighting some of the city’s most iconic imagery including City Hall, the Beverly Hills Shield sign and the Beverly Hills sign at Beverly Gardens Park.

Incorporated in 1914, Beverly Hills is located in Los Angeles County and ranks first among mid-to-large sized California cities with an economy near $20 billion annually. Its residents, approximately 35,000 people, are one of the highest affluent populations in the world. Over 5 million visitors travel to Beverly Hills annually to experience the city’s exceptional hotels, shopping and dining.