Retailers Hustle to Attract Last-Minute Christmas Shoppers

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In store after store, signs trumpeted 50%-off deals, buy-one-get-one-free promotions and free gift cards with purchases. Shoppers scuttled past holiday decorations with bags hanging from their hands to their elbows. A little girl at Old Navy begged her mother to ask Santa to buy her three glittery plastic bracelets in different colors.

Black Friday? Try Super Saturday.

The start of the last weekend before Christmas is indisputably one of the busiest shopping days of the year. ShopperTrak ranks it second in sales and foot traffic, behind only the Friday after Thanksgiving.

It’s an especially nerve-racking event for retailers because it signals the final push before Christmas — and their last chance to prop up their earnings and empty their shelves before the end of the year.

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