NFL to Survey LA Market in Possible Step Toward Team Relocation

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Could the St. Louis Rams be headed back to Los Angeles? The owner of the St. Louis Rams plans to build an NFL stadium in Inglewood, which could pave the way for the league's return to the city. (Credit: Dilip Vishwanat/Getty Images)

The NFL is officially kicking the tires on the Los Angeles market.

Beginning Tuesday, the league will begin a formal market assessment of the L.A. area, The Times has learned. The NFL will email questionnaires to about 2,000 potential customers to better gauge the demand for a team and what people want in terms of a stadium, seating and amenities.

The fact that the NFL is conducting a survey is not necessarily earthshaking news, nor is it an indication that a return to L.A. is imminent. However, it is an incremental step in the process, indicating that the league has intensified its attention on the nation’s second-largest market.

According to an individual familiar with the survey but not authorized to discuss it publicly, the study is not site-specific, nor does it identify teams that are relocation candidates. But it asks questions in an open-ended way so people can make their preferences known. The study will be conducted by the sports consulting firm Legends, which has worked with several NFL clubs on their stadiums, among them the San Francisco 49ers.

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