Can Super Saturday trounce Black Friday?
With shoppers surging into malls this weekend for last-minute gifts, the Saturday before Christmas — known as Super Saturday in retail parlance — is predicted to surpass the day after Thanksgiving as the biggest shopping day of the year, according to ShopperTrak.
Black Friday has reigned supreme for years, boasting the biggest crowds of shoppers spending the most money. But as more retailers opened on Thanksgiving Day and rolled out promotions in early November, Black Friday weekend sales dropped 11% and traffic plunged 5.2% this year.
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