All it takes is one tweet for things to go horribly wrong. Beauty website Total Beauty learned that lesson during the red carpet arrivals at the 88th annual Academy Awards.
After Whoopi Goldberg walked the red carpet, showing off a prominent tattoo on her shoulder, the website tweeted, “We had no idea @Oprah was #tatted, and we love it.” Perhaps whoever is in charge of social media for Total Beauty should go ahead and acquaint themselves with the people they’re tweeting about.
After all, Goldberg is an Oscar winner in her own right with a Best Support Actress trophy for “Ghost” — and a Best Actress nomination for “The Color Purple.”
True Beauty later deleted the mistake, and sent an apology tweet: “We’d like to apologize to Oprah and Whoopi, as well as everyone we’ve offended. It was our error, and there are no excuses. We’re sorry.”
Unsurprisingly, it wasn’t enough to quell critics.
Clearly many take issue with the tweet. Given just how much the lack of Oscar diversity has been part of the discussion surrounding the awards this year certainly doesn’t help with the massive mistake.
As for whether Oprah actually does have a tattoo, the jury is out. That’s one mystery the world may never get an answer to. But rest-assured, Goldberg definitely does and the pictures of her from the Oscars prove it. Even if Total Beauty can’t identify her.