How to Help Those Affected by SoCal Brush Fires

Feel the Burn: A Play on Bernie Sanders’ Campaign Slogan Becomes Ad Promoting STD Testing

This is an archived article and the information in the article may be outdated. Please look at the time stamp on the story to see when it was last updated.

With some sexually transmitted diseases on the rise locally and nationally, a local AIDS advocacy group is turning to a popular political phrase to get the message of safe sex out.

The AIDS Healthcare Foundation has new billboards across Los Angeles with the phrase "Feel the Burn?" a play on the Bernie Sanders campaign slogan "Feel the Bern."

The billboards have some motorists doing double takes -- but that is the purpose.

“Senator Sanders’ powerful message resonates with a lot of Americans, particularly young people,” said Jason Farmer, senior director of creative at AIDS Healthcare Foundation in a statement. “We hope that our lighthearted—but highly important—billboard campaign for STD testing will as well.”

Click here to read the full story on LATimes.com.