USC Has Deal in Works to Sell Coliseum Naming Rights to United Airlines: Report

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Final preparations for the Special Olympics were being made at the Los Angeles Memorial Coliseum on July 24, 2015. (Credit: KTLA)

For the first time in 94 years, the Los Angeles Memorial Coliseum will be known as something else.

USC has a deal in place to sell the stadium’s naming rights to United Airlines.
The name of the stadium has not been revealed, though Coliseum Commission President Mark-Ridley Thomas said he reviewed the agreement and said it is “gratifying to know that this historic landmark will always retain ‘Memorial Coliseum’ as a part of its name.”

The news was first reported by Sports Business Daily, which said United would pay $70 million over 15 years. That would make it the most lucrative naming-rights deal in college football.

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