The Woke Up This Way Challenge asks participants to post a photo of themselves how they look right when they wake up in the morning -- with no makeup, hair not done, no filter -- with the hashtag #WokeUpThisWayChallenge, on June 19. The campaign, meant to "bring realness back to social media," is being spearheaded by blogger Elaine Daneshrad, who's on Instagram at @iamfashionlaine, where you can find more information about the challenge. This segment aired on the KTLA 5 News at 1 on June 19, 2018.
Loved having @iamfashionlaine on @ktla5news today to talk about launching the #WokeUpThisWayChallenge ....and having my 🦄 come see me at work!! On June 19th we are going to bring some realness back to social media. Life’s not perfect, we’re not perfect, but through social media we’ve all been able to showcase these most “perfect” lives we all portray. That changes June 19th when we will post the most IMPERFECT photos—what we look like when we wake up in the morning. And I’m asking YOU to be part of this challenge too and bring awareness and spread this much-needed conversation around the world. More details to follow or follow @iamfashionlaine to get all the info and of course we will post it on KTLA.com 🙋♀️ #whatsnottolike #ktlafamily #unicorns #friyay #tgif #wonderwoman #real #natural #june19 #wokeupthisway