Randy’s iconic giant doughnut is even more eye-catching after it was painted gold for the Super Bowl game between the Los Angeles Rams and the New England Patriots.
Drivers on La Cienega and West Manchester boulevards in Inglewood saw the large sign’s transformation over the weekend, when workers on lifts painted the brown doughnut bright yellow and inked “Rams Donuts” in blue letters on the side. The makeover is part of a partnership between Randy’s, Nike and the Rams.
To complete the color theme, the building was painted bright blue. On Sunday, workers could be seen adding finishing touches behind yellow caution tape as customers lined up.
The huge doughnut atop Randy’s has been covered in vinyl wrap in partnership with other brands before, but this is the first time since the shop’s founding in the 1950s that it has been painted over — and the first time the building itself has experienced a full makeover — said Brad Tennesen, senior product manager for Gallagher, a marketing agency whose clients include Randy’s, the Rams and Nike.
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