The News Director’s Office: Breaking Down Blockchain

Christiana Cacciapuoti and Ryan Reed of MadHive break down blockchain, and its role in digital advertising. They explain MadHive’s mission towards “Transforming programmatic from a guess economy into an evidence economy.” They also discuss the importance of data privacy, and Christina shares how her non-profit, AdLedger, is working to “further trust and transparency within the digital media space.”

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About the Podcast: “The News Director’s Office”
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