From Paul Mitchell and Patron to a New Line of Affordable Cell Phones

John Paul DeJoria is the successful businessperson who helped start Paul Mitchell haircare and Patron Tequila. Now he has a new business venture: affordable cell phones. We went to ROKiT's worldwide launch to learn more about their phones that feature everything from 3D screens to accidental life insurance add ons.

ROKiT phones are currently sold online and at

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