Apple Will Shut Down iTunes, Ending the Download Era: Report

The late Apple CEO Steve Jobs gestures as he announces the U.K. launch of the iTunes music store on June 15, 2004, in London. (Credit: Jim Watson/AFP/Getty Images)

The late Apple CEO Steve Jobs gestures as he announces the U.K. launch of the iTunes music store on June 15, 2004, in London. (Credit: Jim Watson/AFP/Getty Images)

The iTunes store is a dead service walking.

On Friday afternoon, social media erupted after Bloomberg News reported that Apple was set to announce the end of its iTunes store, which transformed the music business when it was launched in 2003.

Apple will hold its annual developer conference Monday, and among the slate of expected announcements is a reconfiguration that will divide iTunes’ offerings into three newly developed applications for music, TV and podcasts, according to Bloomberg. Apple representatives did not respond to requests for comment on the report.

If true, it will mark the end of a 16-year run that kick-started the digital commerce revolution. For better or worse, without Apple’s experiment, the ways in which culture consumes entertainment wouldn’t be the same.

Read the full story on LATimes.com.

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