The Santa Monica Police Department put the kibosh on an Amazon “Maisel Day” promotion that attracted throngs of drivers who wanted gas at 30 cents a gallon, but ended up snarling traffic on Cloverfield Boulevard and the 10 Freeway for several hours Thursday.
“It was supposed to be shut down at 1:30 p.m. and we decided to let it go an extra hour to 2:30,” SMPD spokeswoman Lt. Candice Cobarrubias told The Times Thursday afternoon. The event was originally advertised as ending at 5 p.m.
The 1950s-era pricing promotion was part of the Emmy Awards campaign for the hit TV show “The Marvelous Mrs. Maisel” and enticed consumers with deep discounts at businesses all over L.A. on Thursday. The Chevron at Cloverfield Boulevard and Michigan Avenue was the only gas station offering the 30-cent deal.
The Santa Monica Police Department received calls about the traffic almost immediately when the promotion began at 9 a.m., Cobarrubias said, and officers were on the scene directing traffic shortly thereafter.
Read the full story on LATimes.com.