JetBlue Debuts No-Frills Fares, Competing With Cheapest Tickets of Other Airlines

JetBlue Airways Corp., bowing to rising competitive pressures, began offering a no-frills option Tuesday in the first revamp of its fare categories since they were introduced in 2015.

Customers buying a reduced Blue Basic fare won’t get a refund if they have to cancel, can’t make changes to the reservation and will have to board last — standards that match other airlines for the category. There are no extra fees for a carry-on bag and one personal item.

JetBlue is feeling pressure from ultra-discounters such as Spirit Airlines Inc. and Frontier Airlines, as well as from larger carriers like Delta Air Lines Inc. and American Airlines Group Inc. that adopted the reduced, no-extras basic fares several years ago to keep from losing customers to less-expensive rivals.

“Over the last few years, it’s become very clear this no-frills basic economy segment has become a larger and larger set of customers,” Dave Clark, JetBlue’s vice president of sales and revenue management, said in an interview. “Not having that offering, we couldn’t compete effectively.”

Read the full story at LATimes.com.

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