KTLA anchor Sam Rubin apologized Monday on air to Samuel L. Jackson after a mix-up during a live satellite interview with the actor.

“I’m really embarrassed about it, and I very much apologize to Samuel L. Jackson and anyone else who was offended for what was a very amateur mistake,” Rubin said.
The KTLA anchor had asked Jackson “Did you get a lot of reaction to that Super Bowl commercial?”
“What Super Bowl commercial?” Jackson asked. “You’re as crazy as the people on Twitter. I’m not Laurence Fishburne.”
The embedded video above contains two clips that originally aired on the KTLA 5 Morning News on Monday, Feb. 10, 2014.
Full Transcript of Rubin’s apology:
“We start right now with the beauty and the occasional pain of live television. First and foremost, I do know who Samuel L. Jackson is. I’ve interviewed him several times over the years, but never quite like the conversation we just had.
“I indicated to Samuel that I’d seen him during the Super Bowl, and he thought that I had confused him with the commercial Laurence Fishburne had done for a car company. Of course a “Captain America” ad had also run during the Super Bowl, but I immediately felt so dumb, I didn’t bring that up — and he gave me the shellacking that was well deserved.
“I pride myself on the fact — that unlike a lot of people who do this kind of work — more often than not, I really do know what I’m talking about. But I didn’t 30 minutes ago, and I’m really embarrassed about it, and I very much apologize to Samuel L. Jackson and anyone else who was offended for what was a very amateur mistake.”