IT Cosmetics founder and author Jamie Kern Lima on staying authentic and trusting her gut

Morning News

The founder of the billion-dollar makeup and skincare brand IT Cosmetics, Jamie Kern Lima, joined the KTLA 5 News live to share her success story and her new book, “Believe It: How to Go From Underestimated to Unstoppable.”

More information can be found at or her Instagram page @jamiekernlima. The book is also available on Amazon.

This segment aired on the KTLA 5 Morning News on May 14, 2021.

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