This year’s L.A. Auto Show opens Friday and Kia Automotive Group wants visitors to know it is doing more than merely making new vehicles. It is making sustainable vehicles because of its plans to use recycled plastic from a 55-ton haul recently reclaimed from the Pacific Ocean in its new EV models. The record-breaking amount of plastic reclaimed by Kia’s global partner, The Ocean Cleanup, marks the next phase in a seven-year global partnership agreed in April 2022 as part of Kia’s transformation into a leading sustainable mobility solutions provider.

According to Kia officials, “…The Ocean Cleanup, the international non-profit project with the mission of ridding the oceans of plastic, landed its plastic catch at Victoria, Vancouver Island, Canada. The record catch was removed from the Pacific Ocean using The Ocean Cleanup’s System 002 extraction technology following a lengthy voyage through the Great Pacific Garbage Patch (GPGP). The GPGP is the world’s largest accumulation of floating waste and has an estimated surface area of 1.6 million square kilometers – equivalent to three times the size of France…”

Recycling of the captured plastic will begin shortly, and Kia will use a proportion of the material in future models. This policy aligns with Kia’s commitment to provide sustainable mobility solutions that have a measurable impact on achieving sustainability at scale.

Kia reports it has successfully implemented more than 30 sustainable solutions in various product areas, including fabrics and carpets using recycled PET, bio-based alternative leather, and BTX*-free paint. In the case of the EV9, the brand’s 7-seat all-electric SUV flagship model, for example, upcycled waste, including fishing nets retrieved from the ocean, is used to create the vehicle’s floor carpets. The components used in the construction of the EV9 made from recycled plastic and bio-based, eco-friendly materials weigh approximately 34kg.

Immediately after bringing the record haul to shore, The Ocean Cleanup announced the introduction of its new System 03 technology. Almost three times larger than System 002, System 03 can capture much larger quantities of plastic at a lower cost per kilogram removed on a continuous year-round basis. It also features more sophisticated environmental monitoring and safety technology, such as a new Marine Animal Safety Hatch designed to protect marine life. This scale-up marks the next phase towards The Ocean Cleanup’s objective of removing 90% of floating ocean plastic by 2040.

Kia remains steadfast in its commitment to a sustainable planet and the wellbeing of future generations. This strategy encompasses the brand’s continued and growing support of The Ocean Cleanup. It will be reinforced and represented through the Kia logo and colors appearing on every set of overalls worn by the crew of System 03.

To learn more about Kia’s sustainability program, take a look at the website: www.kiamedia.com/us/en/media/pressreleases/21078/kia-partner-the-ocean-cleanup-delivers-record-55-ton-ocean-plastic-haul

To learn about the November L.A. Auto Show, check the website: laautoshow.com

If you have questions, please feel free to contact Gayle Anderson at 323-460-5732, email Gayle at Gayle.Anderson@KTLA.com, Facebook: Gayle Anderson, Instagram and Threads: ktlachannel5gayle, and X (Formerly Known as Twitter): KTLA5Gayle.

Gayle Anderson reports for KTLA 5 News on Nov. 15, 2023.