Facebook will ban the private sale of guns on its social network as well as on Instagram, the company said Friday.
The move comes as the White House has increased pressure on the company to address the popular use of its platforms to promote and advertise firearms for sale, often as a way to evade background checks.
The ban only applies to private transactions and will not include licensed gun sellers.
Facebook, which has 1.59 billion monthly active users, already bans the sale of marijuana, pharmaceuticals and illegal drugs on its site and apps.
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