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Law enforcement and community leaders were set to announce a $50,000 reward Friday in hopes of generating leads in the fatal shooting of a transgender woman in East Hollywood.

Aniya Parker was shot in the head as she tried to run away from three men she encountered around 2:30 a.m. near Kenmore at Melrose avenues on Oct. 2, according to a joint news release from the City of Los Angeles and the Los Angeles Police Department.

Surveillance video from a nearby business captured the altercation between Parker and the men.

As Parker tried to run away, one of the men followed her, shooting her point blank in the head as she crossed the street, the video showed.

The 47-year-old victim could be seen stumbling and eventually collapsed on the sidewalk. Minutes later, a bystander came to her aid and called for help.

The first officers on the scene and found Parker with a gunshot wound to her head.

“From what we’ve been told by witnesses, it appears … that it may be a robbery gone bad,” LAPD police Lt. Joe Losorelli said at the time of the shooting.

Parker was taken to L.A. County-USC Medical Center where she was later pronounced dead.

A Go Fund Me page has been set up to help Parker’s family.

Family members who called Parker by her knickname “Ballie,” said she had “a heart of gold.”

“A giver with a sense of humor, Ballie could always make you laugh even when Ballie wasn’t trying,” the family posted on the Go Fund Me page.

The family urged anyone with information to contact the Los Angeles Police Rampart Division at 877-LAPD-24-7.