A Beverly Hills resident says he was just trying to spread some love in time for Valentine’s Day, but a giant heart he had set up outside his walled home was ordered broken down by the city on Friday.
The crimson heart, which appeared to be about 12 feet tall, was removed by 1 p.m. It had been up for about a week.
Erected directly across from the famed Beverly Hills Hotel, the sign read “To all Angels” and “Happy Valentine’s!”
“It’s bringing joy to the city. It’s allowing everybody to give some love, spread love around, basically. It’s almost Valentine’s Day,” said Sadie Siniger, an assistant to homeowner Shawn Far.
Far, who works in fashion and real estate, didn’t want to be interviewed. He had hoped to leave the giant heart up through Feb. 14, Siniger said.
“Unfortunately, they were like, ‘No.’ It was a strict deadline,” Siniger said.
The city planned to send police officers and a crew to remove the sign if it wasn’t down by Friday afternoon, Siniger said. She contacted KTLA about the order to remove the sign.
A spokeswoman for the city confirmed that the sign had to be taken down Friday. She said only three types of signs are allowed in single-family residential areas: real estate signs, building identification signs, and security signs.
Lighted signs are prohibited, she said. And Far’ giant heart indeed glowed red at night.
The heart was placed in a very visible spot: where Benedict Canyon Drive turns into Cañon Drive at Sunset Boulevard (map). It hung from the outside wall of Far’s Hartford Way home, just on the other side of his tennis court.
Passers-by expressed disappointment that the heart was being removed Friday.
“It spreads the love in the city. It spreads a good word, a good message. It’s not saying anything bad,” said nearby resident Lindsay Kasik. “The fact that it’s not (allowed under) Beverly Hills law is a little unfortunate.”
Far had a recent run-in with the city over a New Year’s sign. Kasik said there have been issues with signs at the home before, but the Valentine’s Day one, she said, was “harmless.”
“It’s just a heart,” Kasik said. “He’s celebrating Valentine’s Day with everybody else.”