Body, Missing BMW Found Amid Search for Kidnapped Tech Executive From Santa Cruz

Local news
This is an archived article and the information in the article may be outdated. Please look at the time stamp on the story to see when it was last updated.

Authorities say the 50-year-old owner of a digital marketing company was abducted from his home in Santa Cruz and the man’s white BMW was later located along with a dead body, which has not been identified.

The Santa Cruz County Sheriff’s Office received a 911 call Tuesday about 3 a.m. from the home of Tushar Atre and when authorities arrived “we learned he was taken from his home and a white BMW was gone,” said Sgt. Brian Cleveland.

A statement from the sheriff’s office said Tushar was kidnapped “during a crime” and last seen getting into the BMW.

Deputies later located the car and found “a deceased person” in the same location, Cleveland said.

Atre owns a Santa Cruz-based firm called AtreNet Inc. that helps companies design their websites.

Most Popular

Latest News

More News

KTLA on Instagram

Instagram

KTLA on Facebook

KTLA on Twitter