Americana at Brand Reverses Rejection of Armenian Genocide Documentary Ad in Wake of Controversy

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Facing increasing backlash from Glendale’s Armenian community, the Americana at Brand will now allow an advertisement for a documentary about the Armenian Genocide to be displayed after initially rejecting it.

The decision came Thursday morning just hours before the Glendale chapter of the Armenian National Committee of America was set to announce a boycott of all Caruso-owned properties, including the Americana.

Rather than calling a boycott, the committee instead announced the company’s change in course.

During a press conference at the Americana, committee chair Artin Manoukian announced that the mall will display the ad for “Architects of Denial” free of charge.

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Correction: A video originally posted at this link included an incorrect statement that a boycott went forward. The post has been updated.

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